Sketches, Ai, Ps
Hold up a whole branding project on my own, communicating with the clients. Presenting ideas to them.
As a first step into the branding world on my own, I had the opportunity to develop the identity, packaging and communication mediums for a chinese lense brand.
Desacralizing the medical aspect of lenses, we had the wish to represent the brand as funny but trustworthy, so the consumers can identify themselves to the brand.